The Ace Artist in Residence (AIR) program is an initiative that aims to provide artists with the time and space to create and exhibit their work.
Collaborating with Ace Hotel, A!R underwent a transformative rebrand, aligning the program's image with its mission of fostering creative spaces, artists, and community partnerships.
The dynamic visual identity boosted social media engagement, cemented recognition, and attracted more impactful collaborations.
Design Direction
Brand Identity, Social, OOH, Photography
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