Harvest Snaps

Calbee’s Harvest Snaps are a baked, gluten-free, healthier snack made out of peas and lentils. And absolutely none of that is fun. What IS fun is getting people to see them as — and inhale them as — junk food. We kicked off the Snack Attack campaign with a full-on social and branding redo, and began insisting that everyone stuff their faces with Snaps. Since we launched with influencer partnerships, a well-received TikTok filter and more, sales have jumped by double digits.

ROLE

Art Direction & Design

MEDIIUM

Social, OOH, Digital Banners, Photography, Partnerships

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Snap Sounds Branded TikTok Effect

Partnering with TikTok, we created a beatpad triggered by body movements, turning the sounds of Harvest Snaps into an instant unique music.

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The Harvest
Snaps Beat

A suite of games unique to Harvest Snaps all focused around Better For You behavior. Havest snaps tapped into a space not normally associated with healthy eating.

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SNAP SACK

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SNAP TO IT

SNAP YOU

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Mike’s Hard Lemonade

WORKING NOT WORKING

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