Harvest Snaps
Calbee's Harvest Snaps are a baked, gluten-free, healthier snack made out of peas and lentils. And absolutely none of that is fun. What IS fun is getting people to see them as, and inhale them as, junk food. Across multiple campaigns we did a full-on social and branding redo and began insisting that everyone stuff their faces with Snaps. Influencer partnerships, platform-native activations, and more. Sales jumped double digits.
ROLE
Art Direction & Design
MEDIIUM
Social, OOH, Digital Banners, Photography, Partnerships
PUBLICITY
Snap Sounds Branded
TikTok Effect
Partnering with TikTok, we created a beatpad triggered by body movements, turning the sounds of Harvest Snaps into an instant unique music.
A suite of games unique to Harvest Snaps all focused around Better For You behavior. Havest snaps tapped into a space not normally associated with healthy eating.
SNAP SACK
SNAP TO IT
SNAP YOU
The Harvest Snaps Beat
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