Lenovo  |  Engineered to Do It All

Outside the United States, Lenovo laptops are known as creators' tools, gamers' go-to devices and well-respected top-tier devices. In America, they were getting lost in the noise, despite being being a powerhouse built for creative. We just had to get them into the hands of a few folks we dubbed "Elite Creators."

First? Force of nature T-Pain. Rather than focusing on only his music, we showcased his many other pursuits--podcast star/producer/editor, streamer, drift team owner and crazy entrepreneur. A true test for the technology showing it is a true creators tool.

ROLE

Design Direction

MEDIIUM

Brand Identity, Social, OOH, Photography

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