Google | Black Skate 

A dynamic homage to Black roller skating culture and community, featuring legendary DJ D-Nice, highlighted through the lens of a Google Pixel 7 user.

We created a social-first, creator-led content series featuring the work of “Trusted Voices” influencers who use Google Pixel to create content. We positioned Google Pixel as the go-to for creators looking to elevate their content and amplify the culture.

ROLE

Art Direction

WHAT WE DID

Campaign Development, Brand Development, Video, Social, Launch Strategy

The World of Rep & Roll

No matter the city, Black skate culture has always had its crews: a group of people who skate together. They show up and show out on the rink with coordinated fits and synchronized moves—each crew with their own distinct vibe. 

We brought together a few of the best crews in the industry putting the viewer right on the rink on Instagram and Snapchat.

Social-first, creator led content series

We developed a social-first, creator-led content series featuring the work of “Trusted Voices” influencers. We positioned Google Pixel and its capabilities as the go-to for creators looking to elevate their content and amplify the culture.

Pixel 7 capture features highlighted in the real-world

We looked at unique styles of fashion and dance, through the skate crews movesments to show off the Pro Camera of the Pixel.

We utilized its zoom, cinematic blur, real tone, magic eraser, and sound capture features to highlight what the Google Pixel can do within the rink.

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