Good Design Meets Good Coverage

GEICO x Mr. Kate is a creative collaboration built around one simple truth: when the fundamentals are handled, creativity can thrive. Together with Kate and Joey, we reimagined home insurance as an enabler of self expression, turning the stress of homeownership into confidence, calm, and creative freedom.

Across a branded content series, we fused Mr. Kate’s unmistakable Creative Weirdo design magic with GEICO’s promise of peace of mind. Each episode transforms real homes and mindsets, showing how good design and good coverage work together to unlock spaces that truly feel personal. The result is a feel good, personality driven series that celebrates transformation, collaboration, and the joy that comes from knowing you’re supported every step of the way.

ROLE

Art Direction

CATEGORIES

Brand Integration
Social Videos

AGENCY

Mediabrands

Three Creators.
Three Styles.
One Feel Good Series.

When the serious stuff is covered, creating a home feels a whole lot more fun

With Lance Bass, Tabitha Brown, and Reja & Puja, we told each story in full, then let the best moments live on across social.

Lance Bass

An overlooked sunroom becomes a true family hub, designed for everyday rituals and together time, made possible when the essentials are handled so life can be enjoyed.

Tabitha Brown

A long-neglected office transforms into a joyful, inspiring space that reflects Tabitha’s creativity, showing how peace of mind frees up time and energy to focus on what matters most.

Reja & Puja Khan

A crowded, multi-use bedroom is reimagined as a calm, boutique-style retreat, proving that smart choices and the right support can make every inch and every dollar work harder.

Results

By tapping into Lance Bass, Tabitha Brown, and Reja & Puja’s combined reach, GEICO connected with millions of viewers through authentic, personality driven home transformations.

590K+

Youtube Views

4.2M+

Creator Audience Reach

100K+

Engagements

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