Good Design Meets Good Coverage

GEICO x Mr. Kate is a branded content series built on a simple truth: when the fundamentals are handled, creativity can thrive. Partnering with Kate and Joey, we reimagined home insurance as an enabler of self-expression, transforming the stress of homeownership into confidence, calm, and creative freedom. Each episode fuses Mr. Kate's Creative Weirdo design magic with GEICO's promise of peace of mind, turning real homes into spaces that feel genuinely personal.

ROLE

Art Direction

CATEGORIES

Brand Integration
Social Videos

Three Creators.
Three Styles.
One Feel Good Series.

When the serious stuff is covered, creating a home feels a whole lot more fun

With Lance Bass, Tabitha Brown, and Reja & Puja, we told each story in full, then let the best moments live on across social.

Lance Bass

An overlooked sunroom becomes a true family hub, designed for everyday rituals and together time, made possible when the essentials are handled so life can be enjoyed.

Tabitha Brown

A long-neglected office transforms into a joyful, inspiring space that reflects Tabitha’s creativity, showing how peace of mind frees up time and energy to focus on what matters most.

Reja & Puja Khan

A crowded, multi-use bedroom is reimagined as a calm, boutique-style retreat, proving that smart choices and the right support can make every inch and every dollar work harder.

Results

By tapping into Lance Bass, Tabitha Brown, and Reja & Puja’s combined reach, GEICO connected with millions of viewers through authentic, personality driven home transformations.

590K+

Youtube Views

4.2M+

Creator Audience Reach

100K+

Engagements

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