Valvoline Instant Oil Change

Valvoline Instant Oil Change sits at the center of everyday driving. Through TV, sports moments, and always-on social, the work made car care feel clearer, friendlier, and more human — turning routine maintenance into something people could actually feel good about.

ROLE

Creative Direction

MEDIIUM

Social, Integration, OLV, Campaign

Valvoline Scenic Route Summer

A Social-First Road Trip Series
+ Sweepstakes

For summer, we launched a nationwide road trip series spotlighting six iconic American drives, from coastal sunsets to desert skylines.
Each post invited followers to prep their car, hit the road, and explore a curated route built for adventure.

And throughout the journey, Valvoline Instant Oil Change served as the essential pit stop, making sure every vehicle was road-ready before the next leg of the trip.

Oilchange-xiety

The Brand Platform & TV Campaign

A relatable take on the stress drivers feel when something’s wrong but they don’t know what. We turned that tension into a humor-led platform that shows how VIOC techs remove anxiety from car care before it snowballs.

March Mardness Mascot Takeover

Valvoline Instant Oil Change X NCAA

Timed to March Madness, we partnered with the University of Tennessee and Ohio State University, bringing mascots Smokey and Brutus into the service bay to show that great service takes championship-level training. The spots rallied school pride around the message: To be a champion, you have to train like one.

Always On Social

Keeping the Brand Running
Between Big Moments

A flexible social system built to keep VIOC relevant between big moments. Practical tips, cultural riffs, and utility-forward content designed to feel native, helpful, and instantly recognizable.

National Superhero Day

In honor of National Superhero Day, Valvoline Instant Oil Change showcased their in-house hero, Valvotron, shining a spotlight on the exceptional services VIOC provides and demonstrating how Valvotron swoops in to save the day. This creative and distinctive approach to the national holiday not only highlighted Valvotron's heroics but also attracted fresh attention to their Instagram feed, offering a unique perspective on car maintenance and care.